My first encounter with foundation happened when I was 16. A friend had ordered some from Avon and I thought that’s what you did, I was too young and inexperienced to realise that the shade I’d ordered was at least 6 shades lighter than it should have been and was actually more disgruntled by the fact I’d already put moisturiser on as I felt foundation was an unnecessary additional part of a beauty routine that I only reserved for once a month when I was going to a local disco.
So fast forward my mid 20’s, I finally found a foundation that matched my skin tone, Mac’s Face and Body and it became my foundation of choice. I had my first in store skin match (in Covent Garden, London) and discovered that there was actually a shade of foundation for me. For years, Mac’s Face and Body in Shade C4 has been my staple foundation and I’d only wear it for nights out/special occasions, so a bottle would last ages but as I’ve got older, I’ve started to wear foundation more frequently so I decided to experiment more with different brands. I’ve tried high street brands without any success so I’ve tended to branch out to more high end brands such as Nars Sheer Glow, Bare Minerals, YSL, Bobby Brown and although I’ve found my closest skin tone matches in these shades, it’s at a cost of around £30 per foundation and I just feel it’s a little bit extortionate for this humble curl.
So then via the magic of Youtube, I heard about a brand called The Ordinary. I’d heard Youtubers rave about their pay day friendly skincare and heard whispers that they were launching a range of foundations in 21 shades at under £6 per bottle. I couldn’t believe it and immediately set about investigating and found that there was an imminent product launch.
Once the products launched, I needed to find my shade, admittedly this was the hard part and a bit of a gamble as I’m not based in London, I couldn’t just pop into their Spitalfields store and get a skin match, so I thought I’d take a chance and order four shades that I hoped were the closest to my skin tone, hoping I’d find one that matched or was at least a close enough match. I reasoned that as I had previously spent £30 on foundation after being told it was ‘perfect for my skin tone’ and yes it was, whilst under the harsh glare of department store lighting, only for me to realise once I’ve gone outside into the cold light of day, that it didn’t match me at all. Already aware that I have more yellow undertones than pink, I excitedly placed an order.
The demand for the products was so high that I could only buy the Serum Foundation 30ml (Lightweight Coverage) as the Coverage Foundation 30ml (High Coverage) was out of stock. I placed my order on 26 April and it was shipped on the 19 May and delivered on 22 May, a much longer than anticipated wait for a foundation but this only added to the hype that it would be worth it. My first impressions were that this was a formulation match for those high end products. If Mac’s Face and Body and YSL Fusion Ink could procreate and produce an offspring this would be it. The product itself feels really high end and I love that as a company, they haven’t compromised on the packaging, the box has that smooth and expensive soft to touch feel, and it looks slick and doesn’t make you feel ‘Well you get what you pay for!’ This really is a shade or two above the high street brands and a major competitor for the high end brands (in my humble opinion). It also has a soft to touch nozzle which upon application, doesn’t squeeze out way too much product and it also twist locks, so you don’t have to worry that it’s going to leak out everywhere. What I also love, is how great these are for travel as it’s so light and compact.
I received a notification to say that the Coverage Foundation 30ml (High Coverage) was in stock, so I placed my order. To my absolute delight, the order arrived within a couple of days and Coverage Foundation 30ml (High Coverage) is equally as good as the Serum Foundation and definitely provides a fuller, thicker coverage.
In terms of the shade (and this isn’t me throwing any as I adore this product), I feel that I would have benefited from being colour matched in store, as the shades I have picked may be a little deeper in colour for my tone (Mac’s Face and Body C4 still has the edge in terms of exact match) but as I’ve become accustomed to the alchemy of mixing different foundations’ to get the exact shade over the years (especially with foundations costing 5-6 times as much), it’s not a major inconvenience. Hmmm, I wonder if Deciem product development, have any plans to bring out some lightening/darkening foundation drops to help us get our shades just right? Don’t let this discourage you, as since I placed my order, Deciem have uploaded a more compatible colour swatch which might help when selecting your perfect shade.
With all of this in mind if you’re looking for a new foundation with a high end feel but with a high street price, go and give Deciem’s The Ordinary a try.